search query: @author Stathakopoulos, V. / total: 7
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1.
Visual and verbal rhetoric in advertising: the case of 'resonance'
International Journal of Advertising
2008 : VOL. 27:4, p. 629-658
 2008 Stathakopoulos, V.
Theodorakis, I.G.
Mastoridou, E.
2.
Antecedents of perceived quality in the context of Internet retail stores
Journal of Marketing Management
2005 : NOV, VOL. 21:9 - 10, p. 669 – 700
 2005 Gounaris, S.
Dimitriadis, S.
Stathakopoulos, V.
3.
Enchancing the performance of marketing managers. Aligning strategy, structure and evaluation systems.
European Journal of Marketing
1998 : VOL. 32:5/6, p. 536-558
 1998 Stathakopoulos, V.
4.
Effects of performance appraisal systems on marketing managers
Journal of Marketing Management
1997 : NOV, VOL. 13:8, p. 835-852
 1997 Stathakopoulos, V.
5.
Standardization versus adaptation of international advertising strategies: Towards a framework
European Journal of Marketing
1997 : VOL. 31:7, p. 504-527
 1997 Papavassiliou, N.
Stathakopoulos, V.
6.
Control combinations in marketing. Conceptual framework and empirical evidence (Kontrollsystem)
Journal of Marketing
1993 : JAN, VOL. 57:1, p. 57-69
 1993 Jaworski, B.J.
Stathakopoulos, V.
Krishnan, H.S.
7.
Control combinations in marketing: conceptual framework and empirical evidence.
Journal of Marketing
1993 : JAN, vol.57:1, p.57-69
 1993 Jaworski, B. J.
Stathakopoulos, V.
Krishnan, H. S.
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