search query: @author Stayman, D. M. / total: 3
references: 1-3 / 3
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1.
Situational ethnicity and consumer behavior.
Journal of Consumer Research
1989 : DEC, VOL. 16:3, p. 361-371
 1989 Stayman, D. M.
Deshpande, R.
2.
Are all the effects of ad-induced feelings mediated by Aad?
Journal of Consumer Research
1988 : DEC, VOL. 15:3, p. 368-373
 1988 Stayman, D. M.
Aaker, D. A.
3.
Warmth in advertising : Measurement, impact, and sequence effects.
Journal of Consumer Research
1986 : MAR, VOL. 12:4, p. 365-381
 1986 Aaker, D. A.
Stayman, D. M.
Hagerty, M. R.
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