search query: @author Steiner, R. L. / total: 3
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1.
Point of view : the paradox of increasing returns to advertising.
Journal of Advertising Research
1987 : FEB-MAR, VOL. 27:1, p. 45-53
 1987 Steiner, R. L.
2.
The nature of vertical restraints. ( *MONSANTO )
Antitrust Bulletin
1985 : SPRING, VOL. 30:1, p. 143-197
 1985 Steiner, R. L.
3.
Marketing productivity in consumer goods industries - a vertical perspective.
Journal of Marketing
1978 : 1 JAN VOL.42 p.60-70
 1978 Steiner, R. L.
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