search query: @author Stern, B. L. / total: 2
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1.
Cultural differences in information obtainment for financial decisions - East versus West
Journal of Euromarketing
1996 : VOL. 5:1, p. 37-55
 1996 Tseng, L. P. D.
Stern, B. L.
2.
Magazine advertising: an analysis of its information content.
Journal of Advertising Research
1981 : APR, VOL. 21:2, p. 39-44
 1981 Stern, B. L.
Krugman, D. M.
Resnik, A.
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