search query: @author Stern, B.B. / total: 3
references: 1-3 / 3
« previous page | next page »
 titleyearauthor
1.
Hidden persuasions in soap operas: damaged heroines and negative consumer effects
International Journal of Advertising
2007 : VOL. 26:1, p. 9-36
 2007 Stern, B.B.
Russell, C.A.
Russell, D.W.
2.
The netvertising image: Netvertising image communication model (NICM) and construct definition
Journal of Advertising
2002 : FALL, VOL. 31:3, p. 15-27
 2002 Stern, B.B.
Zinkhan, G.M.
Holbrook, M.B.
3.
The role of myth in creative advertising design: theory, process and outcome
Journal of Advertising
2001 : SUMMER, VOL. 30:2, p. 1-25
 2001 Johar, G.V.
Holbrook, M.B.
Stern, B.B.
« previous page | next page »
SCIMA