search query: @author Stern, P. / total: 7
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1.
Agent or steward: the target CEO in a hostile takover: can a condemned agent be redeemed?
Long Range Planning
2004 : JUN, VOL. 37:3, p. 239-257
 2004 Angwin, D.
Stern, P.
Bradley, S.
2.
Long run loyalty: an exploratory study
Marketing and Research Today
1997 : MAY, VOL. 25:2, p. 70-78
 1997 Stern, P.
3.
Deconstructive strategy and conusmer research: concepts and illustrative exemplar
Journal of Consumer Research
1996 : SEP, VOL. 23:2, p. 136-147
 1996 Stern, P.
4.
Questioning the reliability of market segmentation techniques
Omega
1995 : DEC, VOL. 23:6, p. 625-636
 1995 Dibb, S.
Stern, P.
5.
Toward a theory of choice: socially embedded preference construction
Journal of Socio-Economics
1995 : VOL. 24:2, p. 261-280
 1995 Dietz, T.
Stern, P.
6.
Improving small business survival rates via franchising - the role of banks in Europe
International Small Business Journal
1994 : JAN-MAR, VOL. 12:2, p. 15-25
 1994 Stern, P.
Stanworth, J.
7.
The development of franchising in Britain.
National Westminster Bank Quarterly Review
1988 : MAY, p. 38-48
 1988 Stern, P.
Stanworth, J.
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