search query: @author Sternthal, B. / total: 16
references: 1-10 / 16
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title | year | author | ||
1. |
Harvard Business Review
2002 : SEP, VOL. 80:9, p. 80-86 |
2002 | Lane Keller, K. Sternthal, B. Tybout, A. |
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2. |
Journal of Consumer Research
2002 : SEP, VOL. 28:2, p. 257-272 |
2002 | Roehm, M. L. Sternthal, B. |
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3. |
Journal of Consumer Research
1999 : SEP, VOL. 26:2, p. 115-127 |
1999 | Lee, A. Y. Sternthal, B. |
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4. |
Recherche et Applications en Marketing
1991 : VOL. 6:2, p. 25-42 |
1991 | Anand, P. Sternthal, B. |
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5. |
Journal of Consumer Research
1990 : JUNE, VOL. 17, p.66-73 |
1990 | Maheswaran, D. Sternthal, B. |
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6. |
Journal of Marketing Research
1990 : AUG, VOL.27, p.345-353 |
1990 | Anand, P. Sternthal, B. |
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7. |
Journal of Marketing Research
1990 : AUG, VOL. 27:3, p. 345-353 |
1990 | Anand, P. Sternthal, B. |
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8. |
Journal of Consumer Research
1990 : JUN, VOL. 17:1, p. 66-73 |
1990 | Maheswaran, D. Sternthal, B. |
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9. |
Journal of Consumer Research
1986 : MAR, VOL. 12:4, p. 418-431 |
1986 | Kisielius, J. Sternthal, B. |
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10. |
Journal of Consumer Research
1984 : SEP, VOL. 11:2, p. 632-642 |
1984 | Hannah, D. B. Sternthal, B. |
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