search query: @author Stevenson, T. H. / total: 9
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1.
What industrial marketers need to know about ISO 9000 certification: a review, update, and integration with marketing
Industrial Marketing Management
2002 : NOV, VOL. 31:8, p. 695-703
 2002 Stevenson, T. H.
Barnes, F. C.
2.
Fourteen years of ISO 9000: impact, criticisms, costs, and benefits
Business Horizons
2001 : MAY-JUN, VOL. 44:3, p. 45-51
 2001 Stevenson, T. H.
Barnes, F. C.
3.
The use of comparative advertising in business to business direct mail (Direktwerbung)
Industrial Marketing Management
1995 : JAN, VOL. 24:1, p. 53-59
 1995 Stevenson, T. H.
Swayne, L. E.
4.
Using expert systems in industrial marketing
Industrial Marketing Management
1990 : AUG, VOL. 46E - 19:3, p. 243-249
 1990 Stevenson, T. H.
Plath, D. A.
Bush, C. M.
5.
Using expert systems in industrial marketing
Industrial Marketing Management
1990 : AUG, 19:3, p. 243-249
 1990 Stevenson, T. H.
Plath, D. A.
Bush, C. M.
6.
Evaluating sales training programs.
Industrial Marketing Management
1989 : AUG, VOL. 18:3, p. 215-222
 1989 Honeycutt, E. D.
Stevenson, T. H.
7.
Comparative advertising in horizontal business publications.
Industrial Marketing Management
1987 : FEB, VOL. 16:1, p. 71-76
 1987 Swayne, L. E.
Stevenson, T. H.
8.
Comparative industrial advertising: the content and frequency.
Industrial Marketing Management
1984 : MAY, VOL. 13:2, p. 133-138
 1984 Stevenson, T. H.
Swayne, L. E.
9.
Payoffs from national account management.
Industrial Marketing Management
1981 : APR, VOL. 10:2, p. 119-124
 1981 Stevenson, T. H.
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