search query: @author Stewart, D. W. / total: 14
references: 1-10 / 14
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1.
From Consumer Response to Active Consumer: Measuring the Effectiveness of Interactive Media
Journal of the Academy of Marketing Science
2002 : FALL, VOL. 30:4, p. 376-396
 2002 Stewart, D. W.
Pavlou, P. A.
2.
Effects of using a nonverbal (musical) cue on recall and playback of television advertising: Implications for advertising tracking
Journal of Business Research
1998 : MAY, VOL. 42:1, p. 39-51
 1998 Stewart, D. W.
Punj, G. N.
3.
Customes satisfaction and customer behavior: The differential role of brand and category expectations
Marketing Letters
1996 : JUL, VOL. 7:3, p. 249-263
 1996 Gupta, K.
Stewart, D. W.
4.
Rethinking the product portfolio : a generalized investment model.
Management Science
1988 : SEP, VOL. 34:9, p. 1080-1095
 1988 Devinney, T. M.
Stewart, D. W.
5.
The moderating role of recall, comprehension, and brand differentiation on the persuasiveness of television advertising.
Journal of Advertising Research
1986 : APR-MAY, VOL. 26:2, p. 43-47
 1986 Stewart, D. W.
6.
Analysis of the impact of executional factors on advertising performance.
Journal of Advertising Research
1984 : -1985 DEC-JAN, VOL. 24:6, p. 23-26
 1984 Stewart, D. W.
Furse, D. H.
7.
A typology of individual search strategies among purchasers of new automobiles.
Journal of Consumer Research
1984 : MAR, VOL. 10:4, p. 417-431
 1984 Furse, D. H.
Punj, G. N.
Stewart, D. W.
8.
An interaction framework of consumer decision making.
Journal of Consumer Research
1983 : SEP, VOL. 10:2, p. 181-196
 1983 Punj, G. N.
Stewart, D. W.
9.
Cluster analysis in marketing research : review and suggestions for application.
Journal of Marketing Research
1983 : MAY, VOL. 20:2, p. 134-148
 1983 Punj, G.
Stewart, D. W.
10.
Monetary incentives versus promised contribution to charity : new evidence on mail survey response.
Journal of Marketing Research
1982 : AUG, VOL. 19:3, p. 375-380
 1982 Furse, D. H.
Stewart, D. W.
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