search query: @author Steyn, B. / total: 3
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1.
Enterprise strategy. A concept that explicates corporate communication's strategic contribution at the macro-organisational level
Journal of communication management
2010 : VOL. 14:2, p. 106-126
 2010 Steyn, B.
Niemann, L.
2.
Theory on strategic communication management is the key to unlocking the boardroom
Journal of communication management
2006 : VOL. 10:1, p. 106-109
 2006 Bütschi, G.
Steyn, B.
3.
From strategy to corporate communication strategy : a conceptualisation
Journal of communication management
2003 : VOL 8:2, p. 168-183
 2003 Steyn, B.
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