search query: @author Storbacka, K. / total: 4
references: 1-4 / 4
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1.
Markets as configurations
European Journal of Marketing
2011 : VOL 45:1/2, p. 241-258
 2011 Storbacka, K.
Nenonen, S.
2.
Segmentation based on customer profitability: retrospective analysis of retail bank customer bases
Journal of Marketing Management
1997 : JUL, VOL. 13:5, p. 479-492
 1997 Storbacka, K.
3.
Monitoring the customer base to achieve profitability (Banken; Verbraucherforschung)
Marketing and Research Today
1992 : AUG, VOL. 20:3, p. 155-166
 1992 Paltschik, M.
Storbacka, K.
4.
Monitoring the customer base to achieve profitability
Marketing and Research Today
1992 : AUG, VOL. 20:3, p. 155-165
 1992 Paltschik, M.
Storbacka, K.
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