search query: @author Story, V. / total: 2
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1.
Rational resources and competences for radical product innovation
Journal of Marketing Management
2009 : VOL. 25:5-6, p. 461-481
 2009 Story, V.
Hart, S.
O'Malley, L.
2.
Methodological and Practical Implications of the Delphi Technique in Marketing Decision-Making: A Re- Assessment
Marketing Review
2001 : SUMMER, VOL. 1:4, p. 487-504
 2001 Story, V.
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