search query: @author Stout, R. G. / total: 2
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1.
Analyzing changing consumption patterns with cohort analysis.
Journal of Marketing Research
1983 : FEB, VOL. 20:1, p. 12-20
 1983 Rentz, J. O.
Reynolds, F. D.
Stout, R. G.
2.
Organizing marketing research to impact management.
Sloan Management Review
1981 : Fall, Vol. 23:1, p. 77-79
 1981 Stout, R. G.
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