search query: @author Stremersch, S. / total: 6
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1.
The global entry of new pharmaceuticals: a joint investigation of launch window and price
International Journal of Research in Marketing
2011 : DEC, VOL. 28:4, p. 295-308
 2011 Verniers, I.
Stremersch, S.
Croux, C.
2.
Editorial: Preface to "The chilling effects of network externalities"
International Journal of Research in Marketing
2010 : MAR, VOL. 27:1, p. 1-3
 2010 Stremersch, S.
Lehmann, D. R.
Dekimpe, M. G.
3.
Health and marketing: The emergence of a new field of research
International Journal of Research in Marketing
2008 : DEC, VOL. 25:4, p. 229-233
 2008 Stremersch, S.
4.
Understanding and managing international growth of new products
International Journal of Research in Marketing
2004 : VOL. 21:4, p.421-438
 2004 Stremersch, S.
Tellis, G.
5.
The International Takeoff of New Products: The Role of Economics, Culture, and Country Innovativeness
Marketing Science
2003 : SPRING, VOL. 22:2, p. 188-208
 2003 Tellis, G. J.
Stremersch, S.
Yin, E.
6.
The purchasing of full-service contracts: an exploratory study within the industrial maintenance market
Industrial Marketing Management
2001 : JAN, VOL. 30:1, p. 1-12
 2001 Stremersch, S.
Wuyts, S.
Frambach, R.T.
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