search query: @author Strizhakova, Y. / total: 2
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1.
Branding in a global marketplace: the mediating effects of quality and self-identity brand signals
International Journal of Research in Marketing
2011 : DEC, VOL. 28:4, p. 342-351
 2011 Strizhakova, Y.
Coulter, R.A.
Price, L.L.
2.
The meanings of branded products: A cross-national scale development and meaning assessment
International Journal of Research in Marketing
2008 : JUN, VOL. 25:2, p. 82-93
 2008 Strizhakova, Y.
Coulter, R.A.
Price, L.L.
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