search query: @author Sukhdial, A. / total: 3
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1.
Are you old school? A scale for measuring sports fans' old-school orientation
Journal of Advertising Research
2002 : JUL/AUG, VOL. 42:4, p. 71-81
 2002 Sukhdial, A.
Aiken, D.
Kahle, L.
2.
Measuring values can sharpen segmentation in the luxury auto market
Journal of Advertising Research
1995 : JAN/FEB, VOL. 35:1, p. 9-24
 1995 Sukhdial, A.
Chakraborty, G.
Steger, E.
3.
Changes in social values in the United States during the past decade.
Journal of Advertising Research
1988 : JAN-FEB, VOL. 28:1, p. 35-41
 1988 Kahle, L. R.
Poulos, B.
Sukhdial, A.
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