search query: @author Sullivan, M. W. / total: 2
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1.
The effect of parent brand experience on line extension trial and repeat purchase
Marketing Letters
1998 : APR, VOL. 9:2, p. 181-193
 1998 Kim, B-D.
Sullivan, M. W.
2.
Brand extensions: When to use them
Management Science
1992 : JUN, VOL. 38:6, p.793-806
 1992 Sullivan, M. W.
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