search query: @author Summers, J. O. / total: 7
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1.
Heuristics and biases in the intuitive projection of retail sales.
Journal of Marketing Research
1987 : AUG, VOL. 24:3, p. 290-297
 1987 Cox, A. D.
Summers, J. O.
2.
Checking the success of manipulations in marketing experiments.
Journal of Marketing Research
1986 : NOV, VOL. 23:4, p. 317-326
 1986 Perdue, B. C.
Summers, J. O.
3.
Perceptions of interfirm power and its use within a franchise channel of distribution.
Journal of Marketing Research
1986 : MAY, VOL. 23:2, p. 169-176
 1986 Frazier, G. L.
Summers, J. O.
4.
A non-experimental investigation of demand artifacts in a personal selling experiment.
Journal of Marketing Research
1984 : AUG, VOL. 21:3, p. 251-258
 1984 Lim, J. S.
Summers, J. O.
5.
Interfirm influence strategies and their application within distribution channels.
Journal of Marketing
1984 : SUMMER, VOL. 48:3, p. 43-55
 1984 Frazier, G. L.
Summers, J. O.
6.
Industrial buyers' choice strategies: a protocol analysis.
Journal of Marketing Research
1980 : FEB, VOL. 17:1, p. 34-44
 1980 Crow, L. E.
Olshavsky, R. W.
Summers, J. O.
7.
Perceived risk and composition models for multiattribute decisions.
Journal of Marketing Research
1978 : 3 AUG VOL.15 p.429-437
 1978 Pras, B.
Summers, J. O.
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