search query: @author Sung, Y. / total: 2
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1.
Young adults' responses to product placement in movies and television shows: A comparative study of the United States and South Korea
International Journal of Advertising
2011 : VOL. 30:3, p. 479-507
 2011 Lee, T.
Sung, Y.
Choi, S. M.
2.
Non-student consumer attitudes towards product placement
International Journal of Advertising
2009 : VOL. 28:2, p. 257-285
 2009 Sung, Y.
Gregorio, F. de
Jung, J-H.
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