search query: @author Supphellen, M. / total: 9
references: 1-9 / 9
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1.
Entrepreneurship in Norway's economic and religious nineteenth-century transformation
Scandinavian economic history review
2011 : VOL. 59:1, p. 48-66
 2011 Dalgaard, B.R.
Supphellen, M.
2.
A conceptual and measurement comparison of self-congruity and brand personality : the impact of socially desirable responding
International Journal of Market Research
2004 : VOL. 46:2, p. 205-233
 2004 Helgeson, J. G.
Supphellen, M.
3.
Can advertisements for brand extension revitalise flagship products? An experiment
International Journal of Advertising
2004 : VOL. 23:2, p. 173-196
 2004 Supphellen, M.
Eismann, O.
Hem, L. E.
4.
The Role of Formal Authority in Buyer Evaluation of Business Research Suppliers: A Scandinavian Case
Journal of Business-to-Business Marketing
2003 : VOL. 10:2, p. 53- 76
 2003 Supphellen, M.
Gronhaug, K.
5.
Building foreign brand personalities in Russia: the moderating effect of consumer ethnocentrism
International Journal of Advertising
2003 : VOL. 22:2, p. 203-226
 2003 Supphellen, M.
Gronhaug, K.
6.
SMBs in search of international strategic alliances: perceived importance of personal information sources
Journal of Business Research
2002 : SEP, VOL. 55:9, p. 785-795
 2002 Supphellen, M.
Haugland, S. A.
Korneliussen, T.
7.
Consumer ethnocentrism when foreign products are better
Psychology & Marketing
2001 : SEP, VOL. 18:9, p. 907-927
 2001 Supphellen, M.
Rittenburg, T. L.
8.
Drivers of intention to revisit the websites of well-known companies: the role of corporate brand loyalty
International Journal of Market Research
2001 : VOL. 43:3, p. 341-352
 2001 Supphellen, M.
Nysveen, H.
9.
Understanding core brand equity: guidelines for in-depth elicitation of brand associations
International Journal of Market Research
2000 : SUMMER, VOL. 42:3, p. 319-338
 2000 Supphellen, M.
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