search query: @author Swaminathan, V. / total: 2
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1.
Factors influencing partner selection in strategic alliances: the moderating role of alliance context
Strategic Management Journal
2008 : MAY, VOL. 29:5, p. 471-494
 2008 Shah, R.H.
Swaminathan, V.
2.
Sequential brand extensions and brand choice behavior
Journal of Business Research
2003 : JUN, VOL: 56:6, p. 431-442
 2003 Swaminathan, V.
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