search query: @author Swayne, L. E. / total: 3
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1.
The use of comparative advertising in business to business direct mail (Direktwerbung)
Industrial Marketing Management
1995 : JAN, VOL. 24:1, p. 53-59
 1995 Stevenson, T. H.
Swayne, L. E.
2.
Comparative advertising in horizontal business publications.
Industrial Marketing Management
1987 : FEB, VOL. 16:1, p. 71-76
 1987 Swayne, L. E.
Stevenson, T. H.
3.
Comparative industrial advertising: the content and frequency.
Industrial Marketing Management
1984 : MAY, VOL. 13:2, p. 133-138
 1984 Stevenson, T. H.
Swayne, L. E.
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