search query: @author Swenson, M. J. / total: 2
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1.
Personal selling constructs and measures: Emic versus etic approaches to cross-national research
European Journal of Marketing
1996 : VOL. 30:7, p. 83-97
 1996 Herche, J.
Swenson, M. J.
Verbeke, W.
2.
Personal selling constructs and measures: Emic versus etic approaches to cross-national research
European Journal of Marketing
1996 : VOL. 30:7, p. 83-97
 1996 Herche, J.
Swenson, M. J.
Verbeke, W.
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