search query: @author Szymanski, D.M. / total: 4
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1.
Generating new product ideas: An initial investigation of the role of market information and organizational characteristics
Journal of the Academy of Marketing Science
2001 : WINTER, VOL. 29:1, p. 89-101
 2001 Troy, L.C.
Szymanski, D.M.
Varadarajan, P.R.
2.
Customer satisfaction: a meta-analysis of the empirical evidence
Journal of the Academy of Marketing Science
2001 : WINTER, VOL. 29:1, p. 16-35
 2001 Szymanski, D.M.
Henard, D.H.
3.
An analysis of the market share/- profitability relationship
Journal of Marketing
1993 : JUL, VOL. 57:3, p. 1-18
 1993 Szymanski, D.M.
Bharadwaj, S.G.
Varadarajan, P.R.
4.
Standardization versus adaptation of international marketing strategy: an empirical investigation.
Journal of Marketing
1993 : OCT, vol.57:4, p. 1-17
 1993 Szymanski, D.M.
Bharadwaj, S.G.
Varadarajan, P.R.
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