search query: @author Tang, Y. E. / total: 2
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1.
Advertising's effect on the product evolutionary cycle (Produktlebensdauer; Marketing Mix)
Journal of Marketing
1990 : JUL, VOL. 4C - 54:3, p. 16-29
 1990 Holak, S. L.
Tang, Y. E.
2.
Advertising's effect on the product evolutionary cycle
Journal of Marketing
1990 : JUL, VOL. 54:3, p. 16-29
 1990 Holak, S. L.
Tang, Y. E.
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