search query: @author Tauber, E. M. / total: 2
references: 1-2 / 2
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1.
Brand leverage : strategy for growth in a cost-control world.
Journal of Advertising Research
1988 : AUG-SEP, VOL. 28:4, p. 26-30
 1988 Tauber, E. M.
2.
Brand franchise extension: new product benefits from existing brand names.
Business Horizons
1981 : MAR/APR, VOL. 24:2, p. 36-41
 1981 Tauber, E. M.
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