search query: @author Taylor, V.A. / total: 2
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1.
Consumers' evaluation of unethical marketing behaviors: the role of customer commitment
Journal of Business Ethics
2005 : DEC II, VOL. 62:3, p. 237-252
 2005 Ingram, Rhea
Skinner, S.J.
Taylor, V.A.
2.
The effects of price on brand extension evaluations: The moderating role of extension similarity
Journal of the Academy of Marketing Science
2002 : SPRING, VOL 30:2, p. 131-140
 2002 Taylor, V.A.
Bearden, W.O.
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