search query: @author Tellis, G. / total: 6
references: 1-6 / 6
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1.
Understanding and managing international growth of new products
International Journal of Research in Marketing
2004 : VOL. 21:4, p.421-438
 2004 Stremersch, S.
Tellis, G.
2.
Does manufacturer advertising suppress or stimulate retail price promotions? Analytical model and empirical analysis
Journal of Retailing
2002 : VOL. 78:4, p. 253-263
 2002 Sethuraman, R.
Tellis, G.
3.
Can culture affect prices? A cross-cultural study of shopping and retail prices
Journal of Retailing
2001 : SPRING, VOL. 77:1, p. 57-82
 2001 Ackerman, D.
Tellis, G.
4.
Do consumers ever learn? Analysis of segment behavior in experimental markets
Journal of Behavioral Decision Making
2000 : JAN-MAR, VOL. 13:1, p. 19-34
 2000 Prabhu, J.
Tellis, G.
5.
Tackling the retailer decision maze: which brands to discount, how much, when and why?
Marketing Science
1995 : VOL. 14:3/1-2, p. 271-299
 1995 Tellis, G.
Zufryden, F.
6.
Contextual and temporal components of reference price
Journal of Marketing
1994 : JAN, VOL. 58:1, p. 22-34
 1994 Rajendran, K.
Tellis, G.
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