search query: @author Terlutter, R. / total: 3
references: 1-3 / 3
« previous page | next page »
 titleyearauthor
1.
The cultural dimension of assertiveness in cross-cultural advertising: The perception and evaluation of assertive advertising appeals
International Journal of Advertising
2010 : AUG, VOL. 29:3, p. 369-400
 2010 Terlutter, R.
Diehl, S.
Mueller, B.
2.
Consumer responses towards non-prescription and prescription drug advertising in the US and Germany
International Journal of Advertising
2008 : VOL. 27:1 p. 99-131
 2008 Diehl, S.
Mueller, B.
Terlutter, R.
3.
Konsumentenverhalten in Kulturinstitutionen – Entwicklung eines Verhaltensmodells für Ausstellungen und Museen
Marketing: Zeitschrift für Forschung und Praxis
2003 : VOL. 25:2, p. 107-117
 2003 Terlutter, R.
« previous page | next page »
SCIMA