search query: @author Thame, L. / total: 2
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1.
Tactical publicity or strategic relationship management? An exploratory investigation of the role of public relations in the UK retail sector
European Journal of Marketing
1996 : VOL. 30:12, p. 69-84
 1996 Moss, D.
Warnaby, G.
Thame, L.
2.
Tactical publicity or strategic relationship management? An exploratory investigation of the role of public relations in the UK retail sector
European Journal of Marketing
1996 : VOL. 30:12, p. 69-84
 1996 Moss, D.
Warnaby, G.
Thame, L.
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