search query: @author Tharp, M. / total: 3
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1.
Exploring the missing point of view in international advertising management: local managers in global advertising agencies
International Journal of Advertising
2002 : VOL. 21:3, p. 293-322
 2002 Jeong, J.
Tharp, M.
Choi, H.
2.
Executive Insights: The Global Network Communications Agency
Journal of International Marketing
2001 : VOL. 9:4, p. 111-131
 2001 Tharp, M.
Jeong, J.
3.
Different Forced-Exposure Levels to Banner Advertisements
Journal of Advertising Research
2001 : JUL-AUG, VOL. 41:4, p. 45-56
 2001 Cho, C.-H.
Lee, J.-G.
Tharp, M.
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