search query: @author Theodosiou, M. / total: 3
references: 1-3 / 3
« previous page | next page »
 titleyearauthor
1.
Strategy fit and performance consequences of international marketing standardization
Strategic Management Journal
2006 : SEP, VOL. 27:9, p. 867-890
 2006 Katsikeas, C.S.
Samiee, S.
Theodosiou, M.
2.
Standardization versus adaptation of international marketing strategy: an integrative assessment of the empirical research
International Business Review
2003 : AUG, VOL. 12:2, p. 141-171
 2003 Theodosiou, M.
Leonidou, L. C.
3.
Factors Influencing the Degree of International Pricing Strategy Standardization of Multinational Corporations
Journal of International Marketing
2001 : VOL. 9:2, p. 1-18
 2001 Theodosiou, M.
Katsikeas, C. S.
« previous page | next page »
SCIMA