search query: @author Till, B.D. / total: 3
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1.
Product placements in movies and on Broadway
International Journal of Advertising
2011 : VOL. 30:3, p. 373-398
 2011 Wilson, R.T.
Till, B.D.
2.
Direct-to-consumer pharmaceutical advertising: Building and testing a model for advertising effectiveness
Journal of Advertising Research
2007 : SEP, VOL. 47:3, p. 270-282
 2007 Wilson, R.T.
Till, B.D.
3.
The match-up hypotehesis: physical attractiveness, expertise, and the role of fit on brand attitude, purchase intent and brand beliefs
Journal of Advertising
2000 : FALL, VOL. 29:3, p. 1-13
 2000 Till, B.D.
Busler, M.
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