search query: @author Tomkovick, C. / total: 2
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1.
Super Bowl advertising effectiveness: Hollywood finds the games golden
Journal of Advertising Research
2004 : MAR, VOL. 44:1, p. 143-159
 2004 Yelkur, R.
Tomkovick, C.
Traczyk, P.
2.
Perspective - riding the wind: managing new product development in an age of change
Journal of Product Innovation Management
2000 : NOV, VOL. 17:6, p. 413-423
 2000 Tomkovick, C.
Miller, C.
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