search query: @author Toncar, M. / total: 2
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1.
Effective spokerspersons in a public service announcement
Journal of communication management
2007 : VOL 11:3, p. 258-275
 2007 Toncar, M.
Reid, J. S.
Anderson, C. E.
2.
Consumer responses to tropes in print advertising
Journal of Advertising
2001 : SPRING, VOL. 30:1, p.55-65
 2001 Toncar, M.
Munch, J.
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