search query: @author Troy, L.C. / total: 1
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Generating new product ideas: An initial investigation of the role of market information and organizational characteristics
Journal of the Academy of Marketing Science
2001 : WINTER, VOL. 29:1, p. 89-101
 2001 Troy, L.C.
Szymanski, D.M.
Varadarajan, P.R.
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