search query: @author Truong, Y. / total: 3
references: 1-3 / 3
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1.
Practitioners' perceptions of advertising strategies for digital media
International Journal of Advertising
2010 : VOL. 29:5, p. 709-725
 2010 Truong, Y.
McColl, R.
Kitchen, P.
2.
Managing i-branding to create brand equity
European Journal of Marketing
2010 : VOL 44:9/10, p. 1260-1285
 2010 Simmons, G.
Thomas, B.
Truong, Y.
3.
Perceived intrusiveness in digital advertising: strategic marketing implications
Journal of Strategic Marketing
2010 : JUN, VOL. 18:3, p. 239-256
 2010 Truong, Y.
Simmons, G.
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