search query: @author Tsai, S-P. / total: 3
references: 1-3 / 3
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1.
Strategic relationship management and service brand marketing
European Journal of Marketing
2011 : VOL. 45:7/8, p. 1194-1213
 2011 Tsai, S-P.
2.
Message framing strategy for brand communication
Journal of Advertising Research
2007 : SEP, VOL. 47:3, p. 364-377
 2007 Tsai, S-P.
3.
Utility, cultural symbolism and emotion: A comprehensive model of brand purchase value
International Journal of Research in Marketing
2005 : SEP, VOL. 22:3, p. 277-291
 2005 Tsai, S-p.
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