search query: @author Tybout, A. / total: 2
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1.
Three questions you need to ask about your brand
Harvard Business Review
2002 : SEP, VOL. 80:9, p. 80-86
 2002 Lane Keller, K.
Sternthal, B.
Tybout, A.
2.
A vision of theory, research, and the future of business schools
Journal of the Academy of Marketing Science
1999 : SUMMER, VOL. 27:3, p. 359-366
 1999 Calder, B.
Tybout, A.
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