search query: @author Ulrich, K. / total: 3
references: 1-3 / 3
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1.
Component sharing in the management of product variety: A study of automotive braking systems.
Management Science
1999 : MAR, VOL. 45:3, p. 297-315
 1999 Fisher, M.
Ramdas, K.
Ulrich, K.
2.
Brand equity and vertical product line extent
Marketing Science
1998 : VOL. 17:4, p. 356-379
 1998 Randall, T.
Ulrich, K.
Reibstein, D.
3.
Including the value of time in design-for-manufacturing decision making
Management Science
1993 : APR, VOL. 39:4, p. 429-447
 1993 Ulrich, K.
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