search query: @author Uncles, M. / total: 3
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1.
From marketing knowledge to marketing principles
Marketing Theory
2002 : VOL. 2:4, p. 345-353
 2002 Uncles, M.
2.
Do customer loyalty programs really work? (Absatzstrategie; Sales Promotion)
Sloan Management Review
1997 : SUMMER, VOL. 38:4, p. 71-82
 1997 Dowling, G. R.
Uncles, M.
3.
Industrial Buying behaviour: aviation fuel contracts
International Journal of Research in Marketing
1990 : Aug, Vol. 7:1 p. 57-68
 1990 Uncles, M.
Ehrenberg, A.
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