search query: @author Uncles, M. D. / total: 3
references: 1-3 / 3
« previous page | next page »
 titleyearauthor
1.
Consumer savvy: conceptualization and measurement
Journal of Marketing Management
2007 : VOL 23:5-6, p. 497-517
 2007 Macdonald, E.
Uncles, M. D.
2.
How behavioral primacy interacts with short-term marketing tactics to influence subsequent long-term brand choice
Journal of Advertising Research
2005 : JUN, VOL. 45:2, p. 229-240
 2005 Woodside, A. G.
Uncles, M. D.
3.
The buying of own labels.
European Journal of Marketing
1989 : VOL. 23:3, p. 57-70
 1989 Uncles, M. D.
Ellis, K.
« previous page | next page »
SCIMA