search query: @author Urde, M. / total: 3
references: 1-3 / 3
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1.
The monarchy as a corporate brand: some corporate communications dimensions
European Journal of Marketing
2006 : VOL. 40:7-8, p.902-908
 2006 Greyser, S. A.
Balmer, J. M. T.
Urde, M.
2.
Core value-based corporate brand building
European Journal of Marketing
2003 : VOL. 37:7-8, p. 1017-1040
 2003 Urde, M.
3.
Brand orientation: a mindset for building brands into strategic resources
Journal of Marketing Management
1999 : APR, VOL. 15:1-3, p. 117-134
 1999 Urde, M.
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