search query: @author Vakratsas, D. / total: 4
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1.
A dual-market diffusion model for a new prescription pharmaceutical
International Journal of Research in Marketing
2008 : DEC, VOL. 25:4, p. 282-293
 2008 Vakratsas, D.
Kolsarici, C.
2.
A look at the long-run effectiveness of multimedia advertising and its implications for budget allocation decisions
Journal of Advertising Research
2005 : JUN, VOL. 45:2, p. 241-254
 2005 Vakratsas, D.
Ma, Z.
3.
The relationship between purchase regularity and propensity to accelerate
Journal of Retailing
2002 : SUMMER, VOL. 78:2, p. 119-129
 2002 Vakratsas, D.
Bass, F. M.
4.
The pursuit of advertising theory
Business Strategy Review
1996 : VOL. 7:1, p. 14-23
 1996 Ambler, T.
Vakratsas, D.
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