search query: @author Vallaster, C. / total: 3
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1.
Internal brand building and structuration: the role of leadership
European Journal of Marketing
2006 : VOL. 40:7-8, p.761-784
 2006 Vallaster, C.
Chernatony, L. de
2.
Internationalisation of services brands: The role of leadership during the internal brand building process
Journal of Marketing Management
2005 : FEB, VOL 21:1-2, p. 181-203
 2005 Vallaster, C.
Chernatony, L. de
3.
Reflections on the PhD Process: The Experiences of Three Survivors
Marketing Review
2001 : SUMMER, VOL. 1:4, p. 505-530
 2001 Lindgreen, A.
Vallaster, C.
Vanhamme, J.
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