search query: @author Vanhuele, M. / total: 4
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1.
How web banner designers work: the role of internal dialogues, self-evaluations, and implicit communication theories
Journal of Advertising Research
2007 : VOL. 47:2, p. 183-192
 2007 Fourquet-Courbet, M-P.
Courbet, D.
Vanhuele, M.
2.
Know the name, forget the exposure: Brand familiarity versus memory of exposure context
Psychology & Marketing
1999 : SEP, VOL. 16:6, p. 479-496
 1999 Holden, S. J.
Vanhuele, M.
3.
Analyzing the Memory Impact of Advertising
Marketing Letters
1997 : OCT, Vol. 8:4, p. 407-417
 1997 Pham, M. T.
Vanhuele, M.
4.
Specification and empirical evaluation of a cluster - asymmetry market share model
International Journal of Research in Marketing
1990 : Vol. 7:4 p. 223-247
 1990 Abeele, P.
Gijsbrechts, E.
Vanhuele, M.
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