search query: @author Varadarajan, P. / total: 6
references: 1-6 / 6
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title | year | author | ||
1. |
Journal of Marketing
1993 : OCT, VOL. 57:4, p. 83-99 |
1993 | Bharadwaj, S. Varadarajan, P. Fany, J. |
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2. |
Strategic Management Journal
1989 : NOV-DEC, VOL. 10:6, p. 523-551 |
1989 | Ramanujam, V. Varadarajan, P. |
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3. |
Journal of Marketing
1986 : JUL, VOL. 50:3, p. 43-57 |
1986 | Varadarajan, P. |
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4. |
Horizontal cooperative sales promotion : a framework for classification and additional perspectives.
Journal of Marketing
1986 : APR, VOL. 50:2, p. 61-73 |
1986 | Varadarajan, P. |
|
5. |
Strategic Management Journal
1983 : OCT-DEC, VOL. 4:4, p. 353-367 |
1983 | Varadarajan, P. |
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6. |
California Management Review
1983 : SPRING, VOL. 25:3, p. 118-132 |
1983 | Varadarajan, P. |
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