search query: @author Varadarajan, P. T. / total: 1
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Standardization versus adaptation of international marketing strategy: an empirical investigation
Journal of Marketing
1993 : OCT, VOL. 57:4, p. 1-17
 1993 Szymanski, D. M.
Bharadwaj, S. G.
Varadarajan, P. T.
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