search query: @author Vargo, S. L. / total: 2
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1.
Service-dominant logic: a necessary step
European Journal of Marketing
2011 : VOL. 45:7/8, p. 1298-1309
 2011 Lusch, R. F.
Vargo, S. L.
2.
Special section on extending service-dominant logic, introduction: Market systems, stakeholders and value propositions: towards a service-dominant logic-based theory of the market
European Journal of Marketing
2011 : VOL 45:1/2, p. 217-222
 2011 Vargo, S. L.
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