search query: @author Varki, S. / total: 4
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1.
Marketing en tiempo real.
Harvard-Deusto Marketing & Ventas
1999 : JUL-AUG, 33, p.8-15
 1999 Oliver, R.W.
Rust, R. T.
Varki, S.
2.
Technology and optimal segment size
Marketing Letters
1998 : APR, VOL. 9:2, p. 147-167
 1998 Varki, S.
Rust, R. T.
3.
Customer delight: foundations, findings, and managerial insight
Journal of Retailing
1997 : FALL, VOL. 73:3, p. 311-336
 1997 Oliver, R.
Rust, R.
Varki, S.
4.
Rising from the ashes of advertising
Journal of Business Research
1996 : NOV, VOL. 37:3, p. 173-182
 1996 Rust, R.
Varki, S.
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